The IDJKids YouTube channel said that it had passed one billion views of its content with just under a million subscribers.
“Songs, cartoons and other content in Serbian for the youngest audience which have been uploaded to the YouTube channel have passed one billion views … the channel also has more than 900,000 subscribers,” a press release said.
IDJKids is intended for children up to the age of five with a variety of cartoon content on offer for children. It was set up in 2015 and proved to be very popular among children, dictating new trends and bringing new formats. It is part of the IDJ family which has been part of United Media since 2017.