The award for the best advertisement ‘Disrupt awards’ in the communications category went to the daily Danas (Today) for the advertisement ‘Believe in yourself. Today. Because of tomorrow.’
“We wanted to create a brand and storytelling advertising. Advertisements will be a homage to the moment we live in, but that will leave room for hope and optimism. We wanted to create an advertisement that would communicate with people, criticise and analyse the media scene and be entertaining. We tried to avoid commonplace and condemnation; we referred to the fact that we are often shocked by our society, but that our families, friends, neighbours and we make that society,” Aneta Goranovic, Danas’ marketing director, said.
This year, ‘Disrupt Awards’ gathered a record number of top works from companies and agencies that have stood out in Disrupt Innovation or Disrupt Communication.