The United Media, a part of the United Group, purchased the exclusive rights for broadcasting the German Bundesliga soccer matches in the next four years in Serbia, Bosnia and Herzegovina, Croatia, Montenegro, Northern Macedonia, Slovenia, Bulgaria, Greece and Cyprus, the company said on Wednesday.
The Bundesliga, Bundesliga 2, as well as the matches of the German Super Cup and the most important playoff games at the end of the season, will be broadcast on the Sport Klub television channels under new contracts valid from August 2021 to the end of the 2024-25 Bundesliga season.
Bundesliga International CEO Robert Klein said the expansion of United Media to new countries would help make the highest quality recordings of the matches of this competition available to an even larger number of viewers.
The director of the Sport Klub television, Nemanja Simeunovic added it was a great pleasure that after a long time, viewers could again be offered broadcasts of this prestigious German competition.
„This agreement is special for our channel because the Bundesliga was one of the first competitions we broadcast more than 15 years ago,“ he said.
With this contract, Sport Klub has completed the offer of top sports content, which already includes the Premier League, FA Cup, League of Nations, the most important basketball competitions – the Euroleague and the Eurocup as the European and World Basketball Championships.
Also, Sport Club channels exclusively offer its audience the ATP tennis 1,000 and 500 masters tournaments, as well as Wimbledon, ATP Cup and Davis Cup and again the new season of Formula 1 races as well as MOTO GP and the American NFL.
The great novelty is an NHL hockey spectacle on Sport Club.
Its portfolio of 14 channels, is a regional multimedia platform within which both television and a sports site operate.
It broadcasts more than 1,000 top sporting events each month and exclusive video content, news, interviews and expert analysis.
Sport Klub channels are available on SBB, Total TV, D3i, but also on the EON platform via the Internet.
N1 operates within the United Media, a part of the United Group.