Serbia’s Regulatory Body for Electronic Media (REM) published on its official website the decision to ban the airing of the video clip showing President Aleksandar Vucic and a little girl in which he promoted his ruling Serbian Progressive Party (SNS) pre-election promises, N1 reported on Tuesday.
On Monday, a member of REM told the Insajder independent production, the Body’s Council ruled the video was violating the Book of Rules on Protection of Minors in Media.
“REM Council established on June 1’s session that the SNS political message in the 55-second video which President Aleksandar Vucic talks with a girl of 4-5 years of age who is playing with train, dices and other toys, and which has been shown to several media, violates the Book of Rules,” REM said on its website on Tuesday.
The same decision ordered the media to “immediately stop airing the political message (video spot).” It warned the media that any further broadcast would be the base for sanctions in line with the Law on Electronic Media.
REM also decided to inform ‘Adria News S.à.r.l. Luxembourg – TV N1,” which demanded the Body’s opinion about the legality of the video that it was not in line with the Book of Rules’ article 24, paragraph 2.
Vucic earlier said his party would honour the decision by the respective institutions, but asked why the video should be banned?
"The abuse of children? They (the opposition parties) had children in almost all promotional videos… It’s important to have parents’ permit.”
He added the decision to ban his video clip would be strange, “because it would be the first time in the world, and certainly in Serbia.”
There is still no comment on REM's ruling from either Vucic or SNS.