Starbucks has opened the first cafe in the Western Balkans region, in a shopping mall in central Belgrade, the company said in a statement on Monday, carried by the FoNet news agency.
The cafe has 175 square metres and over 140 seats.
According to the company statement, Starbucks offers all its well-known refreshments to Belgraders and Serbia’s capital guests.
The visitors can buy Starbucks cups, seasonal cups which keep coffee warm and other branded products like coffee machines and porcelain.
Adam Mularuk, the director for Starbucks in the AmRest company which manages the brand in central Europe, said he was glad about the opening in Belgrade since Serbia was known for a creamy coffee drinking tradition.
Starbucks Coffee company was founded in 1971 in Seattle and operated more than 30,000 places around the world.
Besides Serbia, the only eastern-European country outside the European Union where Starbucks Coffee company opens its business, its shops in the region exist in Romania, Bulgaria and Greece.