Almost two million people bought goods and services online in Serbia in 2018 and 73.4 percent of the population use the Internet, a Telecommunications Ministry official said on Friday.
State Secretary Tatjana Matic said that 1.8 million people bought things online last year. “In 2018, 30.9 percent of the population used electronic trade. That is a huge step forward compared to 2011 when the figure stood at 18 percent. However, some 45 percent of Internet users never shopped online which shows that e-trade is not sufficiently developed in Serbia,” she said.
Speaking at meeting on strengthening e-trade in Serbia, Matic said the ministry formed a working group to identify the obstacles in developing e-trade and draft an action plan to promote it.
According to the State Secretary, the greatest challenge in strengthening e-trade in Serbia is building the trust of the population and stopping the gray economy. Matic said e-trade is an important mover in economic and social development, especially the development of small and medium enterprises.
Ministry officials said that Serbians mainly buy clothing and sports equipment online.